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Growth

A data-driven video style for business content creators

You have the data and expertise. Let AI do the editing. "Growth" is an AI Edit style that uses charts and metric callouts to help tell your story. It's the visual language of a well-built pitch deck, applied to your videos.

Growth

What it looks like:

Data overlays and charts

Bring metrics to life with data-driven graphics, charts and upward trend motifs. The final edit elevates your data and your story. Videos can now do the same work as LinkedIn posts, newsletters and webinars.

A sharp color palette

The Growth color system uses clean contrasts that make content feel more substantial. Your edited video will emphasize important parts of the talk track with tasteful accents.

A confident aesthetic

If you're building authority in the business, finance or coaching space, this is the visual language your audience already associates with credibility. It signals: this person has built something real.

Make it fast with Captions

Captions' AI Edit feature turns footage into fully-edited videos. Upload something you already recorded, or generate from prompts in Captions itself. Then, pick "Growth" in the style library to apply AI Edit.

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Import your video to start

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Behind the Growth aesthetic

A lot of video tools focus on lifestyle or entertainment content, but business video is in high demand. A lot of popular professional styles are hard to replicate without motion design skills. Growth solves that, packaging  visual clarity into a style anyone can apply.

Popular with:

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Frequently asked questions

When should I use the Growth style?

Use Growth when your business content is explicitly analytical or systems-focused. For example, startup content, finance education, metrics-driven coaching, and leadership content. It lands credibility and thinking, more than individual personality. If you want a bolder, more broadcast-like style, try Core instead. If you're specifically targeting conversions, use Focus.

What is a pitch-deck video aesthetic?

The pitch-deck aesthetic applies the visual design language of professional presentations and business communications to short-form content. It includes details like chart overlays, metric callouts, structured layouts, and typography that references slide deck design. This aesthetic signals analytical credibility and organizational sophistication. It's popular with creators who want their content to feel grounded in data and systems, rather than personality and inspiration alone.

How do I make my business Reels look more professional?

For business Reels, it helps to use a structured editing style that organizes your video. You want clear transitions, balanced pacing and polished typography. Other details like charts or data can help enhance your video as well, especially if you're trying to share a data-driven narrative.

How do you add chart or data overlays to a video?

Data overlays in video are typically created as motion graphics in programs like After Effects or other manual editors. Once you build the charts or graphics, you import them to your video's timeline. You can also screen record an actual chart or dashboard and add it as a picture-in-picture detail in your video.