Like a notebook come to life
"Sketch" looks like a favorite notebook, full of doodles and handwritten notes. It gives videos a warm, approachable feel that's well-suited to personal anecdotes and motivational content. With AI Edit, you can create the entire style at once.
What it looks like:
Warmth in every frame
Sketch's warmth makes viewers feel connected. It's popular with creators and coaches who want a more approachable feel or want to communicate emotional safety.
Pen to paper
A hand-drawn aesthetic makes your videos stand out in overly-edited feeds. Analog marker stripe backgrounds complement doodles and scribble overlays.
Analog references
Sticky-note badges and handwritten fonts reinforce the notebook aesthetic. Creative twists grab people's attention and keep them engaged.
Create it fast with Captions
Captions' AI Edit feature makes editing easy for anyone. Upload your footage and pick "Sketch" from the style library to apply this style.
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Behind the Sketch aesthetic
Notebook aesthetics and hand-drawn elements signal something that slick production can't: Genuine emotion. Sketch was built from that insight, giving creators a warm, human look that inspires deeper connection.
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Frequently asked questions
When should I use the Sketch style?
Choose Sketch when the most important thing your video needs to communicate is that a real person made it for a real person. For anyone building emotional trust with their audience, that is worth more than visual sophistication.
The most natural comparison is Lumen, since both work well for educational creators. The difference is what you want your audience to feel before they start listening. Lumen communicates academic rigor with diagrams and precision. Sketch communicates humanity first.
What does the notebook aesthetic look like?
Notebook editing styles take inspiration from hand-written doodles and analog paper. You'll find marker stripes, hand-drawn doodles and sticky note references. These styles feel handmade and combine the best of analog with the best of digital.
Why does the hand-drawn aesthetic perform well on social media?
It performs well because it reads as personal and effortful in a feed dominated by algorithmic-looking content. The visual imperfection signals that a human being is on the other side, which tends to generate stronger emotional engagement.
What's the difference between a hand-drawn aesthetic and a whiteboard video style?
Whiteboard video is a production format, while the hand-drawn video aesthetic is a stylistic choice you can apply to any content type.
Whiteboard video is a specific format where content is drawn in real time on a plain background, often with a visible hand. It's been popularized by explainer agencies and educational YouTube channels. The hand-drawn aesthetic is broader: it applies the visual language of drawing as a design layer over existing footage. For example, you might add marker textures, doodle shapes or handwritten type while editing your video.