A high-impact video style designed for retention
The "Impact II" style is built on one goal: keep viewers watching. High-impact zooms, camera shakes for key points and bass-drop audio cues amp up the energy. It's visceral, and it holds attention for every second.
What it looks like:
High-contrast grading
The contrast between talking head footage and high-contrast B-roll creates visual variety that keeps brains engaged. Cutaways feel dramatic and intentional—exactly what you need for information-heavy content.
Emojis to boost engagement
On-screen emojis act as visual punctuation for reactions and emotional beats. It's a technique borrowed from the best long-to-short-form clipping strategies, amping up the energy during dense or complex moments.
Create it fast with Captions
Captions' AI Edit feature turns any footage into a fully-edited video. Upload footage or create something new in Captions. Then, pick the "Impact II" style to get this look.
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Behind the Impact II aesthetic
Impact II was inspired by high-energy business video editing, with its relentless focus on retention. That retention is built into the edit, adding emphasis and emotion at every point. From audio to visuals, every detail is designed to help you engage viewers.
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Frequently asked questions
When should I use the Impact II style?
Use Impact when your content needs to communicate confidence, authority, and urgency. It's best for direct messaging and high-stakes business content, like coaching, sales, and personal development. Grit might work better if you want a more raw, textured intensity rather than a polished style.
How do I make high-retention videos for social media?
You've probably seen creators using impact zooms and other visual effects to grab attention. This style works because it keeps you engaged with both visuals and audio. Impact is a similar style, and you can apply it to an entire video in minutes with Captions' AI Edit.
What are impact zoom effects in video editing?
Impact zooms are quick, punctuating zoom-in effects timed to key words or moments. They help create a physical emphasis that demands attention.
Why do people add camera shakes to videos?
Camera shake effects are popular for fast-paced videos. They amplify a scene's energy, adding a dramatic effect and boosting viewer retention.